About this service
We run paid campaigns the way a finance team would — every cedi tracked, every conversion attributed, every test designed to teach us something. No vanity metrics, no inflated reach reports.
Key Features
Strategy & Audience Research
Identify the audiences most likely to convert before spending a single cedi.
Creative Production
Ad copy and visuals tested in cohorts to find what actually performs.
Conversion Tracking
Pixel, GA4, server-side events — full attribution across funnel.
Daily Optimisation
Bid adjustments, budget reallocation and audience refinement weekly.
Transparent Reporting
Real-time dashboard + monthly report you can actually understand.
Benefits to your business
- ✓ Stop wasting budget on the wrong audiences
- ✓ Know your true cost-per-acquisition
- ✓ Scale what works, kill what doesn't — quickly
- ✓ Compound learning across campaigns over time
Our process
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01
Audit & Strategy
Review existing performance and craft the campaign roadmap.
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02
Setup
Build pixels, audiences, conversion events and tracking infrastructure.
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03
Launch
Roll out first campaigns with controlled budgets and A/B tests.
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04
Optimise
Weekly bid, creative and audience adjustments based on data.
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05
Report & Scale
Monthly performance review; scale winning campaigns aggressively.
Frequently asked
What budget should I expect for ad spend? +
It depends on your market and goals — we typically recommend a minimum monthly spend of GH₵ 5,000 to gather enough data for meaningful optimisation. Below that, paid channels struggle to outperform organic.
How quickly will I see results? +
You'll see traffic from day one. Real conversion learnings take 2–4 weeks as we accumulate data; meaningful ROI gains typically come in months 2–3 as we double down on what works.