Branding
GreenBuild Co. — Brand Identity System
Complete brand identity redesign for a sustainable construction company — logo, colour system, typography, and a full digital asset library.
The Challenge
Problem solved
GreenBuild's original identity was inconsistent across touchpoints and felt dated relative to their forward-thinking sustainability mission.
The Brief
Project goals
Modern, distinctive identity that reflects sustainability and engineering excellence. Cohesive guidelines, scalable asset library, print + digital ready.
The Outcome
Results achieved
New identity rolled out across 14 touchpoints. Recognition lift confirmed by post-launch brand survey. Two unsolicited press features in the first month.
Engineering
Technologies & stack
Figma
Illustrator
custom-built brand portal
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